{"id":1214,"date":"2026-04-24T10:10:01","date_gmt":"2026-04-24T08:10:01","guid":{"rendered":"https:\/\/lamama.fr\/blog\/?p=1214"},"modified":"2026-04-24T10:10:26","modified_gmt":"2026-04-24T08:10:26","slug":"amenagements-du-territoire-la-3d-au-service-du-discours","status":"publish","type":"post","link":"https:\/\/lamama.fr\/blog\/amenagements-du-territoire-la-3d-au-service-du-discours\/","title":{"rendered":"Am\u00e9nagements du territoire : la 3D au service du discours"},"content":{"rendered":"\n

C’est quoi une vid\u00e9o d’am\u00e9nagement du territoire ?<\/h1>\n\n\n\n

Le contexte<\/h2>\n\n\n\n

La r\u00e9alisation d\u2019am\u00e9nagements du territoire<\/strong> rev\u00eat une grande importance pour les communes pour plusieurs raisons : am\u00e9lioration de la qualit\u00e9 de vie pour un environnement plus agr\u00e9able et fonctionnel, d\u00e9veloppement \u00e9conomique, gestion des ressources ou encore mobilit\u00e9 et accessibilit\u00e9.<\/p>\n\n\n\n

Les probl\u00e9matiques<\/h2>\n\n\n\n

Mais la communication de ce genre de projet est toujours un casse-t\u00eate pour les communes<\/strong> : sch\u00e9mas d\u2019architectes complexes \u00e0 d\u00e9chiffrer, illustrations de paysagistes, photos des travaux, esquisses du rendu futur\u2026 Il est difficile de proposer une vision claire et sexy des am\u00e9nagements aux concitoyens.<\/p>\n\n\n\n

La solution : une vid\u00e9o made in La Mama Studio<\/h2>\n\n\n\n

C\u2019est l\u00e0 qu\u2019intervient notre expertise sur le sujet. De part notre exp\u00e9rience, nous avons pu travailler sur plusieurs projets vid\u00e9os 3D pour pr\u00e9senter des am\u00e9nagements ambitieux.<\/p>\n\n\n\n

La vid\u00e9o et la 3D sont des outils pr\u00e9cieux pour permettre une compr\u00e9hension plus approfondie<\/strong> et immersive<\/strong> d\u2019un projet d\u2019am\u00e9nagement de grande ampleur. Voici comment elles peuvent y contribuer :<\/p>\n\n\n\n

Visualisation r\u00e9aliste<\/strong>\u00a0: La 3D coupl\u00e9e \u00e0 la vid\u00e9o permet de\u00a0donner vie au projet<\/strong>\u00a0en montrant comment il appara\u00eetra dans la r\u00e9alit\u00e9. Les spectateurs peuvent ainsi avoir une vision beaucoup plus pr\u00e9cise et r\u00e9aliste de l\u2019am\u00e9nagement.<\/p>\n\n\n\n

Communication claire<\/strong>\u00a0: Les vid\u00e9os et la 3D facilitent la communication de concepts complexes \u00e0 un public diversifi\u00e9, y compris les parties prenantes, les investisseurs, les r\u00e9sidents locaux et les autorit\u00e9s r\u00e9glementaires. Ils peuvent voir et\u00a0comprendre<\/strong>\u00a0le projet\u00a0plus facilement<\/strong>\u00a0que par le biais de plans et de rapports techniques.<\/p>\n\n\n\n

Engagement du public<\/strong>\u00a0: L\u2019utilisation de vid\u00e9os et d\u2019animations 3D peut\u00a0susciter l\u2019enthousiasme et l\u2019engagement du public<\/strong>\u00a0en montrant comment le projet am\u00e9liorera leur environnement. Les commentaires du public peuvent \u00e9galement \u00eatre pris en compte pour affiner le plan.<\/p>\n\n\n\n

Le Syndicat Mixte de l\u2019Argens<\/a><\/strong><\/h3>\n\n\n\n

Le contexte<\/h4>\n\n\n\n

R\u00e9alisation de travaux d\u2019am\u00e9nagements de la Nartuby \u00e0 Draguignan, afin de limiter les risques d\u2019inondations.<\/p>\n\n\n\n

La r\u00e9ponse<\/h4>\n\n\n\n

\u00c0 partir de plans, de croquis et d\u2019illustrations visuelles, notre d\u00e9fi \u00e9tait de donner vie \u00e0 quelque chose qui n\u2019existait pas encore<\/strong>. Nous avons donc d\u00fb collaborer \u00e9troitement avec diff\u00e9rentes \u00e9quipes pour comprendre et retranscrire le projet de mani\u00e8re authentique.<\/p>\n\n\n\n

Plans drone, plans au sol, int\u00e9gration des nouveaux am\u00e9nagements en 3D dont la v\u00e9g\u00e9tation importante pour le projet : le r\u00e9sultat final est une repr\u00e9sentation saisissante de la future r\u00e9alit\u00e9. Notre superposition en 3D sur les images r\u00e9elles a permis de cr\u00e9er un visuel \u00e9poustouflant<\/strong>, aidant \u00e0 la compr\u00e9hension du projet et \u00e0 son impact sur la pr\u00e9vention des inondations.<\/p>\n\n\n\n

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Voir le projet<\/a><\/div>\n<\/div>\n\n\n\n

Est\u00e9rel C\u00f4te d\u2019Azur : La Promenade des Bains<\/a><\/strong><\/h3>\n\n\n\n

Le contexte<\/h4>\n\n\n\n

En plein projet de r\u00e9am\u00e9nagement urbain, l\u2019Agglom\u00e9ration Est\u00e9rel C\u00f4te d\u2019Azur<\/a> souhaitait pr\u00e9senter la future Promenade des Bains de Fr\u00e9jus et Saint-Rapha\u00ebl dans un film 3D am\u00e9nagement du territoire.<\/p>\n\n\n\n

La r\u00e9ponse<\/h4>\n\n\n\n

L\u2019objectif des \u00e9quipes de communication \u00e9tait de montrer aux habitants les projections des futurs am\u00e9nagements<\/strong>. Quoi de mieux qu\u2019une vid\u00e9o mixant prises de vue r\u00e9elles et animation 3D<\/strong> pour permettre aux spectateurs de se projeter pleinement ? Pour r\u00e9pondre \u00e0 la demande, nous avons d\u00e9cid\u00e9 d\u2019int\u00e9grer les installations 3D dans des prises de vue r\u00e9elles pour un rendu r\u00e9aliste et impressionnant.<\/p>\n\n\n\n

Le d\u00e9fi \u00e9tait de taille : cr\u00e9er quelque chose d\u2019inexistant \u00e0 partir de plans et de mod\u00e9lisations 3D d\u2019architectes en charge du projet. Il a donc fallu travailler en \u00e9troite collaboration avec eux. Les moyens requis pour la r\u00e9alisation de ce film territoire 3D<\/strong> sont \u00e0 la hauteur des investissements du client : captation \u00e0 bord d\u2019un h\u00e9licopt\u00e8re, 4 kilom\u00e8tres de bord de mer mod\u00e9lis\u00e9 en 3D, des heures de travail et de rendus.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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Voir le projet<\/a><\/div>\n<\/div>\n\n\n\n

Ville de Sainte-Maxime<\/a><\/strong><\/h3>\n\n\n\n

Le contexte<\/h4>\n\n\n\n

La ville de Sainte-Maxime<\/a>, engag\u00e9e dans un ambitieux projet de r\u00e9novation du port, cherchait \u00e0 communiquer de mani\u00e8re visuelle et immersive les am\u00e9nagements futurs du territoire aux habitants et aux \u00e9lus locaux. L\u2019objectif \u00e9tait de susciter l\u2019adh\u00e9sion et l\u2019enthousiasme de la communaut\u00e9 autour de cette \u00e9volution majeure, tout en illustrant de mani\u00e8re r\u00e9aliste les plans d\u2019architectes et les visuels conceptuels.<\/p>\n\n\n\n

La r\u00e9ponse<\/h4>\n\n\n\n

Pour r\u00e9pondre aux attentes de la ville de Sainte-Maxime, notre agence de production vid\u00e9o<\/a> a mis en place une strat\u00e9gie cr\u00e9ative mettant en \u0153uvre des techniques avanc\u00e9es d\u2019animation 3D pour donner vie aux am\u00e9nagements futurs du port. En nous appuyant sur une narration visuelle immersive et captivante, nous avons pr\u00e9sent\u00e9 de mani\u00e8re r\u00e9aliste les infrastructures et les paysages \u00e0 venir, permettant ainsi aux participants de la conf\u00e9rence de se projeter dans l\u2019avenir du territoire.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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Voir le projet<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est quoi une vid\u00e9o d’am\u00e9nagement du territoire ? Le contexte La r\u00e9alisation d\u2019am\u00e9nagements du territoire rev\u00eat une grande importance pour les communes pour plusieurs raisons : am\u00e9lioration de la qualit\u00e9 de vie pour un environnement plus agr\u00e9able et fonctionnel, d\u00e9veloppement \u00e9conomique, gestion des ressources ou encore mobilit\u00e9 et accessibilit\u00e9. Les probl\u00e9matiques Mais la communication de ce […]<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-etude-de-cas"},"yoast_head":"\nComment exploiter la 3D pour valoriser l'am\u00e9nagement du territoire<\/title>\n<meta name=\"description\" content=\"Comment valoriser vos travaux d'am\u00e9nagement du territoire ? Avez-vous penser \u00e0 la vid\u00e9o 3D ? 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